KRISTIN SHAW

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KRISTIN SHAW

Manager of Digital & Social Media
TCF Center

Facebook: k5haw

Instagram: @detroitkristin

Twitter: @k5haw

Limitless leadership for me, is a combination of fearlessness, an appetite to learn and the ability to adapt. For me, saying “yes” before I was ready, has launched me into situations I couldn’t dream of. I often try to be present in my experiences and think about what I would say to my younger, struggling self.
— Kristin Shaw

Given the nickname "Marketing & Communications Swiss-Army-Knife" - Kristin Shaw works in various arenas in Detroit as a photographer, designer, artist, writer and marketing manager. In addition to this, she also works as a sustainability professional, advocating for waste diversion and environmental responsibility as the Recycling and Waste Reduction Co-Chair of the Detroit City Council's Green Task Force. Both directions of her work are visible in her role as the Manager of Digital and Social Media at TCF Center, where Shaw oversees the facility’s digital marketing presence as well as sustainability programs such as green building certifications, community engagement, beekeeping and donation program. A champion for people, places and the world around her, Shaw is committed to find a better way.


How Kristin Gives Back:

  • Detroit City Council, Green Task Force, Co-Chair, Recycling & Waste Reduction Subcommittee: lead the group on recycling/ waste reduction efforts in the city of Detroit.

  • Wayne State University, Guest Lecturer, Public Relations Program: Personal branding and public relations work.

  • USGBC, Detroit Region, Member, Marketing & Event Planning

  • Events Industry Council, Certified Sustainable Event Practitioner

  • Midtown Cultural Connections, Student Competition Awardee

  • Detroit Biodiversity Network, Marketing

  • Michigan Association of Planning, Member

  • Former: Association of Women in Communications, Advocacy Co-Chair

  • Current Volunteer: Southwest Solutions, LifeRemodeled, EuroPeds Foundation, Detroit Public Schools, North End Youth Improvement Council, MotorCity Makeover, Green Living Science, Michigan Urban Farming Initiative,


Kristin’s Blue Sky Goal:

I would love to steer the work in the journey of Detroit becoming a national leader in sustainable development. There is a unique opportunity here to re/develop the region in a responsible way that attracts visitors to spend their money and time here, and encourages residents to feel at home in Detroit. I'm hoping that integrating of sustainability in business helps change Detroit's narrative, but aids in maintaining the city's character.